SunLife | Ledesign

Worked with cross-functional team to plan and design consistent user experience for Sun Life's customer-facing web and mobile portfolio.

Client

Sun Life

Sector

Life, health, wellness, disability, critical illness, stop-loss and long-term care insurance

Challenge

Drive creative and holistic design thinking across Sun Life's diverse product releases, web and mobile platforms, and devices.

My Role

Lead UX Design – Conceptualized complex software interactions and simplify the user experience
Visual/UI – Created visual engaging UIs within the construct of the design system
UX Research – Created research designs, questions, and conduct interviews to solicit user needs or get validations on ideas
Prototyping – Created quick user flows that capture the expected user experience in a simplified manner

Commercial Mobile App

I was able to take existing login experience and enhanced it to include social medial, MFA (Multi-factor Authentication), and biometrics login.

Created mobile app demo to enable sales team to showcase Sun Life's client-facing mobile site to brokers and their clients.

See Prototype

Sunlife App Rebrand

Provided comprehensive App redesign process that includes key principles of app icon design, competitive research analysis, app color patterns, and do's and dont's of app rebranding.

Digital ID

A digital ID is crucial for insurance websites as it enables secure customer verification, significantly reducing the risk of fraud, streamlining the onboarding process, facilitating faster claims processing, and ultimately improving the overall customer experience while adhering to regulatory compliance standards by ensuring accurate identification of policyholders.